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Inspired by Emporio Armani Because It's You Always You

Inspired-by fragrance · Made in the UK
Raspberry and rose softened by vanilla and amber · feminine warmth without the candy
4.9/5 · 52 reviews
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Inspired by Emporio Armani Because It's You £82.00 Save £52.05 (63%)
£29.95

or 3 interest-free payments of £9.98 with Klarna

24p per wear · about 125 wears from this bottle

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★ 4.8/5
Trustpilot · 226,000+ customers · Read reviews ↓

22-30% oil concentration, higher than most designer EDPs · the same perfumers’ supply chain · no department-store markup · 30-day no-questions returns.

UK delivery £3.99 · FREE over £50 · order now, we dispatch next working day

Add 3 to Bundle · £20 per bottle →
Not sure? No risk. 30-day returns on 50ml and 100ml sizes. Refund or exchange.
Why customers switch
Real Reviews
Unboxing
Premium Quality
No Designer Tax
22-30% Oil
6-10 Hour Wear
Vegan & Cruelty-Free
Blended in the UK
Scent Notes
This perfume is: Raspberry and rose softened by vanilla and amber · feminine warmth without the candy
Main notes
TOP: The first notes you smell
HEART: The character of the perfume
BASE: The notes that linger all day
Best inSpring and summer
Wear it forDaytime, work-safe
Vegan Cruelty-Free Blended in UK 22-30% Oil

Inspired by Emporio Armani Because It’s You. A floral with a sweet-fruit opening · raspberry and lemon flicker through neroli before rose and peony bloom warm in the heart. Vanilla, musk and amberwood settle into a creamy skin scent that lingers all day. Top: Raspberry, Lemon, Neroli · Heart: Rose, Peony · Base: Vanilla, Musk, Amberwood. Formulated at 22-30% oil concentration in Liverpool, UK.

The maths, not the myth: Raw materials are 3-8% of a designer bottle's price. We spend where the scent lives · the oil · and skip what you smell nothing of: the campaign, the counter, the box.

22-30% oil, EDP grade: Most designer EDPs sit at 15-20%. Ours start where they stop · that is why the wear time surprises people who paid ten times more.

Blended in the UK: Every bottle is blended and bottled in our own facility in the North West of England, with oils from the same fragrance houses that supply the designers.

4,400+ verified reviews: 76% five-star, and more than 500 customers call theirs identical or spot on. We publish the low scores too.

30 days on skin: Spray it, wear it, live with it · trying it is the whole point. If it doesn't suit you, return any 50ml or 100ml within 30 days for a refund or exchange.

🇬🇧 UK & Northern Ireland Delivery

We dispatch orders Monday to Friday. We do not operate on weekends or bank holidays.

  • Standard Shipping: £3.99 · 3-5 working days
  • Express Shipping: £4.99 · 1-2 working days
  • FREE on orders over £50

Express orders placed before 2pm (Mon-Fri) are dispatched the same working day.

Not happy with your fragrance? You have 30 days from delivery to return it for a refund or exchange.

Returns accepted on 50ml and 100ml sizes only. No returns on 5ml samples or clearance items. Return postage is your responsibility. We do not refund the original shipping charge.

Want a different scent? Exchanges are available for UK orders with a £3.99 reship charge.

Returning a Reed Diffuser? Please hang on to the closure cap. We can't process it without one.

The Fragrance World has no affiliation with the designers or manufacturers.

Our fragrances are NOT to be confused with the original designer brands. Name trademarks and copyrights are properties of their respective manufacturers and/or designers. Our interpretations of these fragrances were created through chemical analysis and reproduction.

The purpose of these descriptions on our website is to give the customer an idea of scent character, not to mislead, confuse the customer or infringe on the manufacturer's/designer's name and valuable trademark. We do not represent our products are from the original designer brands nor do we represent them to be an exact copy, clone, imitation, or replica and therefore we do not violate any copyright/trademark laws.

Also, let it be known that our website has no affiliation, and is not associated or sponsored by any of these trademark owners. Any references to brand names are made strictly for comparison purposes only. We simply ask the consumer to compare the price, style, scent character, ingredients, and quality of the designer brand products to The Fragrance World's products. It's important to note that our fragrances are Eau De Parfum Quality and it is produced at a 22-30% oil concentration level. Our products are Non-Animal Tested.

Three TFW fragrances
£19.99 per bottle. Any 3 × 50ml. You choose. Worth £89.85 Free delivery & Klarna · 5 & 8 add a free atomiser · 8 adds 2 gift bags
Choose Your Three

How We Compare

Inspired by The Fragrance World Other brands
Emporio Armani Because It's You £29.95 £82.00
Aventus £29.95 £245.00
Baccarat Rouge £29.95 £200.00
Ombre Nomade £29.95 £225.00
Black Opium £29.95 £95.00
Lost Cherry £29.95 £295.00
100ml ×3 Perfume Set £79.99 £119.85 £900+
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What customers say

Our customers say AI review summary

Reviewers call this well balanced and quietly expensive-smelling, with the projection and staying power that get you stopped and asked. Plenty bought it blind, they say, were won over on the first wear, and came back for the bigger bottle.

Summarised from 52 verified reviews
4.9
52 verified reviews
★★★★★ Natalia Verified 4 Sep 2025
Love it

Amazing parfume! Excellent projection and longevity. Very pleasantly surprised.

★★★★★ Chlo Verified 30 Mar 2025
Fabulous and smells expensive

I only bought the tester but will definitely be putting in an order for a bigger bottle, smells amazing and luxurious. A blind buy but it’s my kind of scent! Not a lot of perfumes smell good on my skin but this smells beautiful!

★★★★★ David G. Verified 30 Mar 2025

Great product and value for money.

★★★★★ Julie P. Verified 22 Mar 2025

I bought the samples to try and see which perfume i would like. Still cant make my mind up they are all nice.

★★★★★ Joanne S. Verified 6 Mar 2025
Fabulous Fragrances!

The selection I got was wonderful! Will be ordering more!

★★★★★ Amanda W. Verified 20 Nov 2024
Samples

Nice to receive samples instead of having to purchase larger MLS of something you wouldn't like and go to waste.

Five TFW 5ml sample bottles
The Discovery Set 5 fragrances. 5ml each. £14.99. Explore the Discovery Set →

Premium Fragrance.
Zero Fluff.

Expertly blended in the UK. Unbeatable longevity. No designer markups.

We skip the celebrity endorsements, luxury packaging, and retail markups. Our entire investment goes into the fragrance itself. Same quality oils, same concentration, fraction of the price.
Yes. Every fragrance is formulated at 22-30% oil concentration. That's genuine EDP quality. Most high street "designer" perfumes are only 15-20%.
Our customers report 6-10 hours of wear from a single application. The 22-30% oil concentration is higher than most designer EDPs, so the scent works longer than the price suggests.
Very close, never a copy. We rebuild the same accord at EDP concentration, and more than 500 verified reviews describe theirs as identical or spot on. Where a scent is hard to capture, we say so on the product page.
Yes. You have 30 days from delivery to return any 50ml or 100ml fragrance for a refund or exchange. Email our customer support team to start the process. Return postage is your responsibility. Refunds processed within 3 working days. Exchanges (UK only) have a £3.99 reship charge.
Yes. Every single fragrance is 100% vegan and cruelty-free. We never test on animals and use no animal-derived ingredients.
All our fragrances are expertly blended and bottled in the UK. We work directly with master perfumers to ensure quality at every step.

Real customers. Real results.

Based on 4,400+ customer reviews
76% rate their fragrance five stars
84% rate theirs four stars or higher
500+ describe theirs as identical or spot on
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