★★★★★
Clean sophistication at a fraction
Imagine captures that citrus-tea freshness perfectly. It is clean, sophisticated, and projects well. At £30 vs £250 for the LV, this is a no-brainer for daily wear.
Inspired by Louis Vuitton Imagination
The Composition
Top. Heart. Base. Side by side.
| Imagine | Louis Vuitton Imagination | |
|---|---|---|
| Top0–30 min | Citrus, Bergamot | Calabrian bergamot, Chinese tea, Black tea |
| Heart30 min – 3 h | Black Tea, Ginger | Caraway, Saffron, Ginger |
| Base3 – 10 h | Amber, Vetiver, Musk | Mysore sandalwood, Ambroxan |
Imagine
What it smells like: Citrus on opening. Black tea through the middle. Amber at the base.
Top0–30 min
Citrus, Bergamot
bright. The first thirty minutes on skin.
Heart30 min – 3 h
Black Tea, Ginger
warm. Carries through the working day.
Base3 – 10 h
Amber, Vetiver, Musk
lingering. Six to eight hours after the last spray.
Louis Vuitton Imagination · The original
For comparison, the official Louis Vuitton Imagination note structure.
Top0–30 min
Calabrian bergamot, Chinese tea, Black tea
Opening accord of Louis Vuitton Imagination, as composed by Louis Vuitton.
Heart30 min – 3 h
Caraway, Saffron, Ginger
The middle accord that carries the wearer through the day.
Base3 – 10 h
Mysore sandalwood, Ambroxan
The dry-down. Imagine follows the same architecture at 22–30% oil concentration vs 15-20% (EDP).
More oil, more scent. Longer wear, stronger projection. Imagine sits at the upper end of EDP-grade, overlapping with Extrait.
Read full breakdown
Designer Eau de Toilette typically contains 5–12% fragrance oil. Designer Eau de Parfum contains 15–20%. Extrait sits at 20–30%. Imagine is formulated at 22 to 30 percent oil concentration, the upper end of the EDP range, overlapping with Extrait. Higher oil concentration means longer wear, stronger projection, and a fuller scent profile. Louis Vuitton Imagination at 15-20% (EDP) is more dilute than Imagine.
Vegan
Cruelty-free
Made in Liverpool
22–30% EDP
Side by side
Same accord as Louis Vuitton Imagination.
Different receipt.
Imagine is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £435 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
| Attribute | Louis Vuitton Imagination | Imagine |
|---|---|---|
| Per ml | £4.35 | £0.60 |
| Concentration | 15-20% (EDP) | 22-30% EDP |
| Longevity | 4-6 hours | 6-10 hours |
| Made in | France | Liverpool, UK |
| Cruelty-free | Not certified | Certified |
| 50ml price | £435 | £29.95 |
93% less. Pay for the juice.Not the campaign.
"We cut the celebrity endorsement, the department store concession, and the brand licence. The difference goes back into the formula."
Katie Johnson, Founder · The Fragrance World
Our Story · Liverpool, UK
You are paying for the bottle.
Designer brands charge £300 or more for a 100ml bottle. The perfume itself costs three to five pounds to make. The rest is theatre: a campaign, a celebrity, a licensing fee, a retail margin, a bottle heavy enough to feel expensive in the hand.
It is simply how the industry has worked for forty years. What has changed is the assumption that you, the buyer, don’t know.
We started The Fragrance World in Liverpool to make one without the designer tax. One bottle. Thirty pounds. No apology, no compromise.
Katie · Liverpool, UK
From 226,000+ UK buyers
The only proof that matters
From 139 verified buyers.
4.1
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Summary · What customers say
- Customers consistently describe Imagine as remarkably close to Louis Vuitton Imagination, often indistinguishable on skin.
- Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
- The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
- Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★
Side-by-side test passed
I tested Imagine against my friend's Imagination and we could barely tell the difference. The bergamot opening is bright and the sandalwood dry-down is smooth.
★★★★★
Summer signature sorted
This has become my summer signature. Light, fresh, and lasts 6-7 hours. For the price of one LV bottle I bought three different TFW fragrances.
Not sure yet
Try our Louis Vuitton Imagination dupe for £4.95.
A 5ml atomiser. Enough for a full week of wear so you can decide on skin, not from a description. Worst case: out £4.95 and a week.
Add 5ml tester · £4.95 →The designer spent £10 million on a billboard. We spent it on the ingredients.
The Fragrance World
Honest answers
Louis Vuitton Imagination dupe · questions answered
Imagine is The Fragrance World's Louis Vuitton Imagination alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Louis Vuitton Imagination's 15-20% (EDP). £29.95 for 50ml vs £435. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Louis Vuitton; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
No. Imagine is an independently formulated fragrance inspired by Louis Vuitton Imagination. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Louis Vuitton.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in Liverpool, UK and sell direct. The formulation standard is the same.
We name Louis Vuitton Imagination on this page on purpose.
Imagine is not Louis Vuitton Imagination. Louis Vuitton Imagination is a registered trademark of Louis Vuitton; we are not affiliated with or endorsed by them.
We reference it because that is honestly the fragrance our buyers came from, and most of them did not go back.
Compare Imagine against other UK Louis Vuitton Imagination dupes →
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