Wholesale for salons, barbers and independent shops
Double your money
on every bottle.
We make inspired-by fragrance in our own lab in Cheshire and sell it for about a tenth of the designer price. Stock it on your counter and you keep half the shelf price.
Download the stockist booklet PDF, 2MB
50%
Your margin on every unit, at our recommended shelf price.
£150
Opening order. Twelve bottles, any mix of the ninety-one.
Free
A tester for every scent, and the counter stand to put them on.
Who we are
Real people, one building, our own hands on every bottle.
The Fragrance World was started in 2020 by Cenk and Katie. One of the founders is a scientist who spent years in clinical laboratories and holds a further qualification in cosmetic safety, so precision was the job before perfume was.
We are not an importer and we are not a dropshipper. The perfume is blended in our own lab in Widnes, Cheshire, filled and capped on our own line, labelled by hand, and packed by the same people who answer the phone. When you ring, you speak to someone who filled the bottle.
2020
Founded in the UK. Company number 13826542.
91
Fragrances, plus body mists, reed diffusers and a discovery set.
500,000+
Bottles sold since we started.
Vegan
Cruelty-free, and every batch tested before it is sold.
Why it sells on a counter
Fragrance sells when it is smelled. Your counter is where that happens.
Twenty minutes in the chair
Nobody buys fragrance from a box. They buy it from their own wrist. A tester on the counter and a customer with time to kill is the best shop window fragrance has ever had.
You double your money
You pay half the shelf price. A 50ml costs you £12.48 and sells at £29.95. A tester costs you £2.06 and sells at £4.95 as an impulse buy at the till.
The customer has done the maths
Our best seller is inspired by a fragrance that retails at £295. Ours is £29.95. People are not embarrassed to buy this any more. They are pleased with themselves.
Where we sell, and where we never will
Our own website, and independent salons and shops. That is the whole list. No supermarkets, no forecourts, no discount chains, no marketplaces, and no exceptions for a big order. What you put on your shelf stays a salon product.
The counter stand
Free testers, and the stand to put them on.
Your opening order comes with one free 5ml tester for every scent you take, and a counter stand we put together ourselves in Widnes: three matte black steps for the twelve bottles, a rail in front for the twelve testers.
On the house, yours to keep. Fresh testers with every reorder, on request.
The stand on a salon counter is our own computer-made picture. The three photographs are the real testers that go on the rail: slim 5ml glass sprays, one for every scent you stock.
The range
Ninety-one scents. Three sizes. One honest price.
Every fragrance is inspired by a designer original and we say which one, on the bottle and on the shelf. Nobody is pretending to have invented something new. The 50ml is matte black glass, boxed. The body mists are lighter and fresher, and salons and nail bars move them.
Which twelve to start with
Every shop serves a different customer. Tell us about yours and we will work with you to find the twelve that fit the people you serve, from what we have seen sell in shops like it. Swap any of them on your reorder.
Browse all ninety-one
Trade prices
Half the shelf price. Held to 31 March 2027.
Trade prices exclude VAT. Shelf prices include it. Ninety-one scents, and mixed cases are fine.
| Product | Trade | Shelf | You keep | Case |
|---|---|---|---|---|
| Perfume, 50ml | £12.48 | £29.95 | £12.48 | 12 |
| Perfume, 100ml | £16.65 | £39.95 | £16.64 | 12 |
| Body mist, 150ml | £5.41 | £12.99 | £5.42 | 12 |
| Discovery set, 5 x 5ml | £6.25 | £14.99 | £6.24 | 10 |
| Tester, 5ml | £2.06 | £4.95 | £2.07 | 24 |
"You keep" is the difference at our recommended shelf price, before VAT. Shelf prices are what we recommend, and what we charge ourselves. What you charge is entirely your decision.
Terms
- Opening order
- £150 excluding VAT. Reorders from £100.
- Testers
- One free 5ml tester per scent on your opening order.
- Counter stand
- Free with your opening order. Three steps for the bottles, a rail for the testers, matte black. Yours to keep.
- Website orders
- Optional. A code of your own on the stand. You earn 20% of every website order placed with it, bundles included. Statement emailed monthly, paid by bank transfer.
- Payment
- Paid before dispatch, every order. No accounts, no chasing.
- Delivery
- Three to five working days. Free over £250.
- Faulty stock
- Replaced or credited, no questions asked. We do not do sale or return.
- Where you sell it
- In your salon or shop, over the counter. Not online: we are the online retailer, and nothing goes on Amazon, eBay, Vinted or any marketplace.
- Shelf price
- Recommended, not required. What you charge is entirely your decision.
- Reorders
- Email or ring. Same prices, same free testers on request, same three to five days.
The honest bit
Our website runs offers
It sells three 50ml for £59.99 and runs offers like any brand's does. We will not pretend otherwise. What you are buying is a bottle at half the shelf price, on your counter, to a customer who is standing in front of you and is not going home to search for it.
Earn on our website too, if you want to
Your stand can carry a code that is yours alone. A customer who wants a scent you do not stock scans it, orders from us, and you earn 20% of that order, bundles included. We email you what your code made every month. Optional: say yes or no with your opening order. Would rather hold no stock at all? Have the tester stand and the code on their own, at the same 20%.
How to start
Three steps, and the first one costs you nothing.
-
01
Tell us your shop
Fill in the form below, or email Katie. No salesperson, and no call unless you ask for one.
-
02
Smell it first
We post five 5ml testers of our best sellers, free. Put them on the counter for a week and see what your customers say.
-
03
Opening order
Twelve bottles, £150 excluding VAT, any mix, with a free tester for every scent and the counter stand to put them on. Delivered in three to five working days.
Questions shops ask
Can I stock you without buying any bottles?
Yes. Take the tester stand and a code of your own, and hold no stock at all. Customers smell the testers, scan the code, order from our website, and you earn 20% of every order placed with it, bundles included. We email you what it made every month and pay by bank transfer.
How do I choose which scents to stock?
Tell us who sits in your chairs and we will suggest twelve that fit, from what we have seen sell in shops like yours. Any mix of the ninety-one, and you can swap any of them on your reorder.
Do you do sale or return?
No. Faulty stock is replaced or credited with no questions asked, but we do not take back stock that has not sold. That is why we post free testers first: you find out what your customers like before you spend anything.
Who makes the fragrances?
We do. Every scent is blended in our own lab in Widnes, Cheshire, filled and capped on our own line, labelled by hand and packed by the same people who answer the phone. Vegan, cruelty-free, and every batch tested before it is sold.
When can my first delivery arrive?
Three to five working days from when you order. Every order is paid before it leaves us, and delivery is free over £250.
Ask for free testers
Tell us about your shop and we will post five testers of our best sellers. No charge, and nobody will ring you unless you ask.
