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As featured in

In the press.

Verified editorial coverage across UK press. No invented logos, no borrowed authority. Click any mention to read the original.

The fair alternative to luxury fragrances.
Daily Mail Lifestyle featured The Fragrance World in its “25 easy ways to save on the cost of living” piece, citing the Covid-era founding story and our vegan formulation. Read the feature

Four more features.

Each mention below is a real article. Click through to read the original.

OK! · National

“Research conducted by The Fragrance World has found that many of us are over-spraying our precious perfumes.”

OK! Magazine cited our research into fragrance spritzing habits. A national lifestyle audience heard The Fragrance World quoted as a category expert, not just a retailer.

Read the feature
Manchester Evening News

“Shoppers can also buy The Fragrance World’s Gardenia perfume for £19.95.”

Featured in Manchester Evening News’ M&S fragrance-dupe roundup as the affordable Gardenia alternative, alongside Gucci Flora and French EDPs at triple the price.

Read the feature
Scotsman network

“According to The Fragrance World, the late Queen loved L’Heure Bleue by Guerlain.”

Edinburgh News cited The Fragrance World as the expert source for an editorial on Royal Family perfumes, syndicated across the Yorkshire Post, The Scotsman, Sheffield Star, Sussex Express, Portsmouth News and more.

Read the feature
Reach plc · North East

“The Fragrance World offers a Paradox perfume inspired by Prada’s scent, with a much lower price tag of £19.95.”

Shoppers in Chronicle Live’s Boots beauty roundup praised our Paradox dupe as “true to the original and almost identical to Prada’s version”.

Read the feature

Ecommerce authority

Quoted as a category expert.

Katie Johnson, founder of The Fragrance World, has been cited as a source and contributor across leading e-commerce publications, alongside case-study references to the TFW business model.

Shopify · Retail & Commerce

Shopify’s official retail blog cites The Fragrance World as a case study on demand spikes and stockout prevention. Published in both English and French editions.

Read the article

Shogun · Ecommerce Marketing

Shogun’s guide to influencer marketing quotes Katie Johnson, Founder of The Fragrance World, as a practitioner source on partnering with influencers and measuring ROI.

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The Good · Conversion Design

The Good’s guide to ecommerce loyalty programmes features commentary from Katie Johnson, Founder of The Fragrance World, on what makes a programme that converts and retains.

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PageFly · Shopify Insights

PageFly’s guide to out-of-stock prevention cites The Fragrance World as a worked example, “Source: The Fragrance World”, for inventory pressure from marketing spikes.

Read the article

Also featured across

70+

UK and international titles.

Every outlet below has published editorial content referencing The Fragrance World: product mentions, expert citations, or founder commentary.

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