★★★★★
Popped into the counter and Toni was lovely. Picked this one and I’m very happy with it.
Inspired by Xerjoff Erba Pura
Top. Heart. Base. Side by side.
| Pura | Xerjoff Erba Pura | |
|---|---|---|
| Top0–30 min | Orange, Lemon, Bergamot | Sicilian lemon, Sicilian bergamot, Sweet orange |
| Heart30 min – 3 h | White Peach, Jasmine | Florals, Fruits |
| Base3 – 10 h | Vanilla, White Musk, Amber | Musk, Amber, Vanilla, Patchouli |
Pura
What it smells like: Orange on opening. White peach through the middle. Vanilla at the base.
Top0–30 min
Orange, Lemon, Bergamot
bright. The first thirty minutes on skin.
Heart30 min – 3 h
White Peach, Jasmine
warm. Carries through the working day.
Base3 – 10 h
Vanilla, White Musk, Amber
lingering. Six to eight hours after the last spray.
Xerjoff Erba Pura · The original
For comparison, the official Xerjoff Erba Pura note structure.
Top0–30 min
Sicilian lemon, Sicilian bergamot, Sweet orange
Opening accord of Xerjoff Erba Pura, as composed by Xerjoff.
Heart30 min – 3 h
Florals, Fruits
The middle accord that carries the wearer through the day.
Base3 – 10 h
Musk, Amber, Vanilla, Patchouli
The dry-down. Pura follows the same architecture at 22–30% oil concentration vs 20-25% (EDP).
More oil, more scent. Longer wear, stronger projection. Pura sits at the upper end of EDP-grade, overlapping with Extrait.
Read full breakdown
Designer Eau de Toilette typically contains 5–12% fragrance oil. Designer Eau de Parfum contains 15–20%. Extrait sits at 20–30%. Pura is formulated at 22 to 30 percent oil concentration, the upper end of the EDP range, overlapping with Extrait. Higher oil concentration means longer wear, stronger projection, and a fuller scent profile. Xerjoff Erba Pura at 20-25% (EDP) is more dilute than Pura.
Vegan
Cruelty-free
Made in the UK
22–30% EDP
Same accord as Xerjoff Erba Pura.
Different receipt.
Pura is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £175 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
| Attribute | Xerjoff Erba Pura | Pura |
|---|---|---|
| Per ml | £3.50 | £0.60 |
| Concentration | 20-25% (EDP) | 22-30% EDP |
| Longevity | 4-6 hours | 6-10 hours |
| Made in | Italy | the UK |
| Cruelty-free | Not certified | Certified |
| 50ml price | £175 | £29.95 |
83% less. Pay for the juice.Not the campaign.
You are paying for the bottle.
Designer brands charge £300 or more for a 100ml bottle. The perfume itself costs three to five pounds to make. The rest is theatre: a campaign, a celebrity, a licensing fee, a retail margin, a bottle heavy enough to feel expensive in the hand.
It is simply how the industry has worked for forty years. What has changed is the assumption that you, the buyer, don’t know.
We started The Fragrance World in the UK to make one without the designer tax. One bottle. Thirty pounds. No apology, no compromise.
Katie · The Fragrance World UK
-
The people who pack your order. -
Every order boxed by hand. -
The shelf your order is picked from.
Photographed in our own unit · The Fragrance World UK
The only proof that matters
From 57 verified buyers.
4.7
Collected and shown by
The Fragrance World
Summary · What customers say
- Bright, fresh citrus, reviewers say, sitting very close to the original. They call it the kind of clean, lifted scent you reach for first, and most find it stays with them the whole day.
- Accuracy: Smells very similar to the fragrance it is inspired by.
- Scent: Fresh and citrusy, called gorgeous and an instant favourite.
- Longevity: Long lasting, with several saying it lasts all day.
- Character: Bright citrus heaven for lovers of clean, fresh scents.
★★★★★
Love this perfume smells exactly like the original. The only die dude is it doesn’t stay on as long but that’s understandable as it’s much cheaper
★★★★★
Bought just a small size to see how good this compared to the original and it is amazing! Order for bigger size incoming!
Try our Xerjoff Erba Pura dupe for £4.95.
A 5ml atomiser. Enough for a full week of wear so you can decide on skin, not from a description. Worst case: out £4.95 and a week.
Add 5ml tester · £4.95 →Xerjoff Erba Pura dupe · questions answered
Pura is The Fragrance World's Xerjoff Erba Pura alternative, an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Xerjoff Erba Pura's 20-25% (EDP). £29.95 for 50ml vs £175. Made in the UK. Vegan and cruelty-free. Not affiliated with Xerjoff; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
No. Pura is an independently formulated fragrance inspired by Xerjoff Erba Pura. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Xerjoff.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in the UK and sell direct. The formulation standard is the same.
We name Xerjoff Erba Pura on this page on purpose.
Pura is not Xerjoff Erba Pura. Xerjoff Erba Pura is a registered trademark of Xerjoff; we are not affiliated. We reference it because it is honestly the fragrance our buyers came from. Most of them did not go back.
Compare other UK Xerjoff Erba Pura dupes →Everything about Xerjoff Erba Pura: the notes, how long it lasts, what it costs in the UK and how ours compares.
