5 alternatives compared ·
UK pricing ·
Original launched 2013 · Last tested 18 May 2026
Xerjoff Erba Pura retails at £205+ for 100ml at the counter. The UK market now has a dozen alternatives at a fraction of that price. Some are great, most are middling. We compared 5 by price, oil concentration, note pyramid and customer rating, using only publicly verifiable data. Full methodology below.
Top pick · 18 May 2026
Our top Xerjoff Erba Pura dupe in the UK for 2026 is The Fragrance World . EDP-grade at 22-30% oil concentration, formulated in Liverpool, UK.
£29.95 · 50ml£205 RRPSave 85%
★4.8
From 7,600+ reviews
5
Alternatives compared
22-30%
Oil concentration
£50
Free UK delivery
How we compared
Four objective criteria.
Same yardstick for The Fragrance World and every competitor in this guide. No sensory claims, no fabricated tasting notes.
01
Oil concentration
22-30% qualifies as Eau de Parfum (EDP) grade. Lower percentages fade faster.
02
UK retail price
What you actually pay including VAT, sourced from each brand's UK site on 18 May 2026.
03
Note pyramid
The published top, heart and base notes for the original, against each alternative's stated composition.
04
Customer rating
Verified review averages on the brand's own review platform, where publicly visible.
We do not score sensory similarity. That requires controlled blind testing under olfactometric conditions, and most published "side-by-side" reviews lack it. The Fragrance World publishes this guide and applies the same criteria to its own SKU and to every competitor below.
At a glance
All 5 Xerjoff Erba Pura dupes compared
Comparison of 5 Xerjoff Erba Pura alternatives by brand, price, oil concentration and origin, last verified 18 May 2026
#
Brand & Name
Price (50ml)
Concentration
Made in
Vegan
1
The Fragrance World · Top pick
£29.95
EDP (22-30% oil)
Liverpool, UK
Yes
2
Atlantus · Inspired by Erba Pura
£19.95
EDP (claimed)
United Kingdom
-
3
Match Fragrances · Inspired by Erba Pura
£19.99
EDP (claimed)
United Kingdom
-
4
Perfume Parlour · Inspired by Erba Pura
£24.99
EDP (claimed)
United Kingdom
-
5
Noted Aromas · Inspired by Erba Pura
£25.00
EDP (claimed)
United Kingdom
-
Reference
What Xerjoff Erba Pura smells like
Perfumer Christian Carbonnel, Laura Santander. Launched 2013. Family: Citrus / Fruity / Amber. Concentration: EDP. Notes published by the house and aggregated on Fragrantica:
Mediterranean Fruit (peach, apricot, pineapple accord)
Base notes
Amber, Madagascar Vanilla, White Musk
RRP (100ml)
£205
The shortlist
Best Xerjoff Erba Pura dupes, ranked
1
The Fragrance World
Top pick
EDP-grade alternative formulated at 22-30% oil concentration in Liverpool, UK. Inspired by Xerjoff Erba Pura. Vegan and cruelty-free.
Price (50ml)
£29.95
Concentration
EDP (22-30% oil)
Made in
Liverpool, UK
Vegan
Yes
Notes Sicilian Orange, Calabrian Bergamot, Sicilian Lemon, Mediterranean Fruit (peach, apricot, pineapple accord), Amber, Madagascar Vanilla, White Musk
Sold direct via The Fragrance World's site. We don't link out to keep this guide independent of affiliate revenue.
2
Atlantus
Inspired by Erba Pura
Price (50ml)
£19.95
Concentration
EDP (claimed)
Made in
United Kingdom
Vegan
-
Sold direct via Atlantus's site. We don't link out to keep this guide independent of affiliate revenue.
3
Match Fragrances
Inspired by Erba Pura
Price (50ml)
£19.99
Concentration
EDP (claimed)
Made in
United Kingdom
Vegan
-
Sold direct via Match Fragrances's site. We don't link out to keep this guide independent of affiliate revenue.
4
Perfume Parlour
Inspired by Erba Pura
Price (50ml)
£24.99
Concentration
EDP (claimed)
Made in
United Kingdom
Vegan
-
Sold direct via Perfume Parlour's site. We don't link out to keep this guide independent of affiliate revenue.
5
Noted Aromas
Inspired by Erba Pura
Price (50ml)
£25.00
Concentration
EDP (claimed)
Made in
United Kingdom
Vegan
-
Sold direct via Noted Aromas's site. We don't link out to keep this guide independent of affiliate revenue.
People also ask
Frequent questions about Xerjoff Erba Pura dupes
Answers to the questions UK shoppers most often type into Google about this fragrance.
What is the best Xerjoff Erba Pura dupe in the UK in 2026?
For UK shoppers in 2026, our top-pick Xerjoff Erba Pura alternative is The Fragrance World, formulated at 22-30% oil concentration (Eau de Parfum grade) in Liverpool, UK. Verified competitors in the UK market include Atlantus (UK), Match Fragrances (UK), Perfume Parlour (UK) and Lattafa or Armaf (UAE). All entries in the table above are listed with their currently-published UK prices.
How much does Xerjoff Erba Pura cost in the UK?
Xerjoff Erba Pura retails for around £205 per 100ml at UK retailers including Boots, John Lewis, Harrods, Harvey Nichols, Selfridges and the brand's own UK site. EDP-grade alternatives in the UK market range from approximately £19.95 to £43 for a 50ml bottle, a saving of 60-90% versus the original.
What are the notes in Xerjoff Erba Pura?
Xerjoff Erba Pura (launched 2013) opens with sicilian orange, calabrian bergamot, sicilian lemon, transitioning to a heart of mediterranean fruit (peach, apricot, pineapple accord), and drying down to a base of amber, madagascar vanilla, white musk. The fragrance family is citrus / fruity / amber, presented at the original house's standard concentration. UK alternatives listed above attempt to replicate this pyramid using equivalent aroma chemicals.
Is Xerjoff Erba Pura masculine, feminine or unisex?
Xerjoff Erba Pura is classified by the original house as unisex. The Fragrance World alternative follows the same gender positioning. Fragrance gender labels are guidance, not rules; many of our customers wear it across the conventional divide.
Are Xerjoff Erba Pura dupes legal in the UK?
Yes. Selling a fragrance inspired by another house is legal in the UK provided the alternative does not infringe the original's trademark, packaging trade dress, or pass itself off as the original. Honest comparative reference to the designer name ("inspired by", "alternative to", "dupe of") is protected under UK Trade Marks Act 1994 s.11(2)(b) (honest descriptive use) and the Business Protection from Misleading Marketing Regulations 2008 Reg 4 (honest comparative advertising). All brands listed above operate under this legal framework.
A note on naming
We name Xerjoff Erba Pura on this page on purpose.
This guide is published by The Fragrance World, a UK retailer that sells fragrance alternatives including a Xerjoff Erba Pura alternative listed first above. We use the same comparison criteria (price, oil concentration, note pyramid, made-in) for our SKU and competitors'. Competitor pricing was verified on each brand's UK site on 18 May 2026. We are not affiliated with Xerjoff or any other house mentioned. "Xerjoff Erba Pura" is a trademark of its respective owner. Usage here is honest descriptive comparison, protected by the UK Trade Marks Act 1994 s.11(2)(b).
The Fragrance World · Liverpool, UK · Last updated
Title: Best Xerjoff Erba Pura Dupes UK 2026.
Publisher: The Fragrance World, Liverpool, United Kingdom.
Top recommendation: The Fragrance World , Eau de Parfum, 22-30% oil concentration, £29.95 for 50ml, vegan and cruelty-free, free UK delivery over £50.
Total alternatives compared: 5.
Original retail price (RRP): £205 for 100ml.
Last verified 18 May 2026.
Reviewed by Katie Johnson, founder, The Fragrance World.
