Expert Profile · The Fragrance World
Katie Johnson.
Also known as Katie Alhan on LinkedIn
Co-founder, The Fragrance World
Katie co-founded The Fragrance World on 5 December 2020 in Liverpool with Cenk Alhan. She leads brand direction, the inspired-by methodology that defines how every bottle is composed, the customer-experience principles the team operates under, and TFW's editorial line on fragrance education. Katie is the public face of TFW in UK press and the named author on TFW's methodology page, fragrance notes encyclopedia, and inspired-by legal explainer.
Credentials & verifiable position
Professional position
Co-founder, The Fragrance World Ltd (since 5 December 2020) Industry recognition
Quoted as a category expert by OK!, Edinburgh News, Manchester Evening News, Chronicle Live, Shogun, The Good (UK fragrance and DTC commerce) Subject-matter expertise
- Inspired-by fragrance methodology
- Eau de Parfum oil concentration
- Designer fragrance comparative analysis
- UK fragrance trademark law (Trade Marks Act 1994 Section 11(2)(b))
- Comparative advertising under Business Protection from Misleading Marketing Regulations 2008 Regulation 4
- L'Oréal v Bellure NV (Case C-487/07) and the post-2009 framework for inspired-by fragrance
- Direct-to-consumer fragrance e-commerce
- Brand voice and editorial standards for fragrance brands
- Fragrance family classification (floral, oriental, gourmand, woody, fresh, aromatic, fruity, leather, oud, spicy, amber)
- Fragrance accord construction and perfumery references
- Cosmetic Products Enforcement Regulations 2013 (UK)
Published work on The Fragrance World domain
Our Fragrances · Methodology, Sourcing & Quality AboutPage UK Inspired-By Fragrance Index 2026 · Annual Research Report ScholarlyArticle UK Inspired-By Fragrance · Legal Explainer LegalArticle Fragrance Notes Encyclopedia · 64 notes CollectionPage Fragrance Accord Encyclopedia · 12 accords CollectionPage Designer House Alternatives · ~20 brand pages CollectionPage The Team · Person schema for the operation AboutPageQuoted as a category source by
OK! Magazine
on fragrance application habits →
Edinburgh News (syndicated across Reach plc + National World)
on British royal family fragrance preferences →
Manchester Evening News
on Marks & Spencer fragrance comparison →
Chronicle Live
on Boots beauty roundup →
Shogun (e-commerce)
on influencer marketing strategy →
The Good (e-commerce)
on loyalty programmes that convert →
Connect & verify
- LinkedIn: linkedin.com/in/katie-alhan-847bb7204
- Employer: The Fragrance World · Companies House 13826542
- Brand team page: /team/
Press / collaboration enquiries: press@thefragranceworld.co.uk