Tools for people who see through the markup.
Four free calculators and trackers that do the maths the designer houses would rather you did not. No signup, no email gate.
Free, no signup. 226,000 customers have stopped paying for the logo.
Biggest single switch right now
Tom Ford Lost Cherry → Cherry
Save £265.05 a bottle
Savings Calculator
How much could you save by switching?
Tick the designer scents you already buy. We add up the like-for-like saving against our inspired-by version, at the same 50ml size and strength.
74% average saving
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Cost-per-Wear Calculator
What does one wear actually cost?
A bottle price hides the truth. Enter price, size and sprays per wear to see the real number, side by side with the inspired-by alternative.
Price ÷ sprays
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Price Tracker
Designer vs inspired-by, tracked.
Every designer scent we are inspired by, its current UK RRP, our price for the same size, and the saving. Sortable, searchable, updated regularly.
75 fragrances tracked
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Fragrance Finder Quiz
Find your match, share the result.
Answer a few questions about what you love. Get three fragrances that fit, and a shareable result card to send to whoever asks what you are wearing.
Under 60 seconds
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Why we build these
The designer houses count on you not doing the maths. We are an inspired-by brand with a fairer model, so we are happy to do it for you, in the open. Every number here comes from live prices and public RRPs.
