The Fragrance World holds an aggregate 4.7 of 5 on Trustpilot and Google, two independent review platforms with their own checks, and carries verified buyer reviews on every product page. Each on-page review is tied to a real order, published in full, and read by Google through our product feed. Negative reviews stand alongside the good. The numbers below are live as of 8 May 2026.
Trustpilot Group plc · Denmark · independent
Trustpilot uses verified-buyer invites and publishes negative reviews alongside positive ones. Each review is checked against the platform's authenticity rules before publication.
Read reviews on Trustpilot →Google Reviews · publicly viewable on Google Maps and Google Search
Google reviews are submitted through customer Google accounts and shown on the public Business Profile. Volume reflects organic, unsolicited reviews.
Read reviews on Google →Verified buyers · tied to a real order · recognised by Google Shopping
Left by verified buyers and published in full on the product page, the good and the bad. Each is tied to a real order, and Google reads them directly through our product-review feed, which is what powers the star ratings on individual products and in Google Shopping.
See verified buyer reviews on any product →A single review count can be selective. We show more than one because no single source sees every customer:
The aggregate figure on this page is a weighted average · each source contributes proportionally to its review count. Negative and three-star reviews are not filtered. Trustpilot and Google show their unfiltered distribution at their own URLs, and every verified buyer review appears in full on the product page.
Honest reviews · positive or otherwise · keep the rating signal honest for the next customer.
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