Approximately 14,000 verified UK customer reviews.
The Fragrance World holds an aggregate 4.8 of 5 across Trustpilot, Google, and REVIEWS.io · three independent third-party review platforms with their own verification processes. Each review is tied to a real customer order. Negative reviews are published alongside positive ones. The numbers below are live as of 8 May 2026.
By Katie Johnson·Founder, The Fragrance World·Last reviewed ·Liverpool, UK
Combined rating across platforms
14,054+
Verified UK reviews
4.76/ 5
★★★★★
Weighted average
3
Independent platforms
Per-platform breakdown
Trustpilot
★★★★★4.8across 7600+ reviews
Trustpilot Group plc · Denmark · independent
Trustpilot uses verified-buyer invites and publishes negative reviews alongside positive ones. Each review is checked against the platform's authenticity rules before publication.
REVIEWS.io is a Google Licensed Review Partner. Each review is matched to a verified order and shown on the platform with the original product reference.
Single-platform review counts can be selective. We publish on three because no platform sees every customer:
Trustpilot captures customers who respond to the post-purchase invite. It is the most-linked review platform in UK ecommerce, and the count below reflects active, recent participation.
Google reviews capture customers who search for us, find the Business Profile, and leave an organic review without an invite. The count is smaller but the source is unsolicited.
REVIEWS.io captures product-level reviews tied to specific SKUs through their Google Licensed Review Partner integration · this is the surface that powers the star ratings on individual product pages.
The aggregate figure on this page is a weighted average · each platform contributes proportionally to its review count. Negative and three-star reviews are not filtered. The published review URL on each platform shows the unfiltered distribution.
Bought from us before? Tell us how it landed.
Honest reviews · positive or otherwise · keep the rating signal honest for the next customer.