★★★★★
Friends think it is real
Floral is everything Flowerbomb should be. The jasmine-orchid combination is lush and the patchouli base gives it depth. My friends think I am wearing the real thing.
Inspired by Viktor & Rolf Flowerbomb
The Composition
Top. Heart. Base. Side by side.
| Floral | Viktor & Rolf Flowerbomb | |
|---|---|---|
| Top0–30 min | Bergamot, Tea | Tea, Bergamot, Osmanthus |
| Heart30 min – 3 h | Rose, Jasmine, Orchid | Sambac jasmine, Centifolia rose, Orchid, Freesia |
| Base3 – 10 h | Patchouli, Vanilla, Musk | Patchouli, Musk |
Floral
What it smells like: Bergamot on opening. Rose through the middle. Patchouli at the base.
Top0–30 min
Bergamot, Tea
bright. The first thirty minutes on skin.
Heart30 min – 3 h
Rose, Jasmine, Orchid
warm. Carries through the working day.
Base3 – 10 h
Patchouli, Vanilla, Musk
lingering. Six to eight hours after the last spray.
Viktor & Rolf Flowerbomb · The original
For comparison, the official Viktor & Rolf Flowerbomb note structure.
Top0–30 min
Tea, Bergamot, Osmanthus
Opening accord of Viktor & Rolf Flowerbomb, as composed by Viktor & Rolf.
Heart30 min – 3 h
Sambac jasmine, Centifolia rose, Orchid, Freesia
The middle accord that carries the wearer through the day.
Base3 – 10 h
Patchouli, Musk
The dry-down. Floral follows the same architecture at 22–30% oil concentration vs 15-20% (EDP).
More oil, more scent. Longer wear, stronger projection. Floral sits at the upper end of EDP-grade, overlapping with Extrait.
Read full breakdown
Designer Eau de Toilette typically contains 5–12% fragrance oil. Designer Eau de Parfum contains 15–20%. Extrait sits at 20–30%. Floral is formulated at 22 to 30 percent oil concentration, the upper end of the EDP range, overlapping with Extrait. Higher oil concentration means longer wear, stronger projection, and a fuller scent profile. Viktor & Rolf Flowerbomb at 15-20% (EDP) is more dilute than Floral.
Vegan
Cruelty-free
Made in Liverpool
22–30% EDP
Side by side
Same accord as Viktor & Rolf Flowerbomb.
Different receipt.
Floral is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £135 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
| Attribute | Viktor & Rolf Flowerbomb | Floral |
|---|---|---|
| Per ml | £1.35 | £0.60 |
| Concentration | 15-20% (EDP) | 22-30% EDP |
| Longevity | 4-6 hours | 6-10 hours |
| Made in | Netherlands | Liverpool, UK |
| Cruelty-free | Certified | Certified |
| 50ml price | £135 | £29.95 |
78% less. Pay for the juice.Not the campaign.
"We cut the celebrity endorsement, the department store concession, and the brand licence. The difference goes back into the formula."
Katie Johnson, Founder · The Fragrance World
Our Story · Liverpool, UK
You are paying for the bottle.
Designer brands charge £300 or more for a 100ml bottle. The perfume itself costs three to five pounds to make. The rest is theatre: a campaign, a celebrity, a licensing fee, a retail margin, a bottle heavy enough to feel expensive in the hand.
It is simply how the industry has worked for forty years. What has changed is the assumption that you, the buyer, don’t know.
We started The Fragrance World in Liverpool to make one without the designer tax. One bottle. Thirty pounds. No apology, no compromise.
Katie · Liverpool, UK
From 226,000+ UK buyers
The only proof that matters
From 49 verified buyers.
4.6
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Summary · What customers say
- Customers consistently describe Floral as remarkably close to Viktor & Rolf Flowerbomb, often indistinguishable on skin.
- Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
- The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
- Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★
Lasts longer than the original
I rotate between Floral and the original. Honestly, the TFW version lasts longer on my skin. That is not an exaggeration. The oil concentration really does make a difference.
★★★★★
5ml to 50ml in one day
Bought the 5ml to test. Within a day I ordered the 50ml. The floral bouquet is accurate and the longevity is impressive. Cannot believe the price difference.
Not sure yet
Try our Viktor & Rolf Flowerbomb dupe for £4.95.
A 5ml atomiser. Enough for a full week of wear so you can decide on skin, not from a description. Worst case: out £4.95 and a week.
Add 5ml tester · £4.95 →The designer spent £10 million on a billboard. We spent it on the ingredients.
The Fragrance World
Honest answers
Viktor & Rolf Flowerbomb dupe · questions answered
Floral is The Fragrance World's Viktor & Rolf Flowerbomb alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Viktor & Rolf Flowerbomb's 15-20% (EDP). £29.95 for 50ml vs £135. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Viktor & Rolf; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
No. Floral is an independently formulated fragrance inspired by Viktor & Rolf Flowerbomb. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Viktor & Rolf.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in Liverpool, UK and sell direct. The formulation standard is the same.
A note on naming
We name Viktor & Rolf Flowerbomb on this page on purpose.
Floral is not Viktor & Rolf Flowerbomb. Viktor & Rolf Flowerbomb is a registered trademark of Viktor & Rolf; we are not affiliated. We reference it because it is honestly the fragrance our buyers came from. Most of them did not go back.
Compare other UK Viktor & Rolf Flowerbomb dupes →
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