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Inspired by Kilian Good Girl Gone Bad
Kilian Good Girl Gone Bad dupe: Misbehaved by The Fragrance World, 50ml EDP

Kilian Good Girl Gone Bad Dupe · Misbehaved Eau de Parfum

Same scent. Quarter the price.

★★★★★ 4.3 1,247 reviews
Kilian Good Girl Gone Bad · 100ml
£225
Misbehaved · 50ml
£29.95
Or save £30 · pick any 3 for £59.99 →

Misbehaved is a floral Eau de Parfum unisex produced by The Fragrance World in Liverpool, UK at 22 to 30 percent oil concentration, sold as an inspired-by alternative to Kilian Good Girl Gone Bad for £29.95.

The Composition

Top. Heart. Base. Side by side.

Misbehaved Kilian Good Girl Gone Bad
Top0–30 min Rose, Pink Pepper Osmanthus, Tuberose
Heart30 min – 3 h Tuberose, Jasmine, Orange Blossom Jasmine, May rose, Indian narcissus
Base3 – 10 h Vetiver, White Musk, Toffee Cedar, Amber, Musk

Misbehaved

What it smells like: Rose on opening. Tuberose through the middle. Vetiver at the base.

Top0–30 min

Rose, Pink Pepper

bright. The first thirty minutes on skin.

Heart30 min – 3 h

Tuberose, Jasmine, Orange Blossom

warm. Carries through the working day.

Base3 – 10 h

Vetiver, White Musk, Toffee

lingering. Six to eight hours after the last spray.

Kilian Good Girl Gone Bad · The original

For comparison, the official Kilian Good Girl Gone Bad note structure.

Top0–30 min

Osmanthus, Tuberose

Opening accord of Kilian Good Girl Gone Bad, as composed by Kilian.

Heart30 min – 3 h

Jasmine, May rose, Indian narcissus

The middle accord that carries the wearer through the day.

Base3 – 10 h

Cedar, Amber, Musk

The dry-down. Misbehaved follows the same architecture at 22–30% oil concentration vs 20-25% (EDP).

More oil, more scent. Longer wear, stronger projection. Misbehaved sits at the upper end of EDP-grade, overlapping with Extrait.

Misbehaved
22–30%
Kilian Good Girl Gone Bad
20-25%
Read full breakdown

Designer Eau de Toilette typically contains 5–12% fragrance oil. Designer Eau de Parfum contains 15–20%. Extrait sits at 20–30%. Misbehaved is formulated at 22 to 30 percent oil concentration, the upper end of the EDP range, overlapping with Extrait. Higher oil concentration means longer wear, stronger projection, and a fuller scent profile. Kilian Good Girl Gone Bad at 20-25% (EDP) is more dilute than Misbehaved.

Vegan Cruelty-free Made in Liverpool 22–30% EDP
Side by side

Same accord as Kilian Good Girl Gone Bad.
Different receipt.

Misbehaved is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £225 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.

Kilian Good Girl Gone Bad vs Misbehaved — side-by-side comparison: per-ml cost, concentration, longevity, origin, cruelty-free status, 50ml price.
Attribute Kilian Good Girl Gone Bad Misbehaved
Per ml £2.25 £0.60
Concentration 20-25% (EDP) 22-30% EDP
Longevity 4-6 hours 6-10 hours
Made in France Liverpool, UK
Cruelty-free Not certified Certified
50ml price £225 £29.95
£225 £29.95
87% less. Pay for the juice.Not the campaign.
Misbehaved by The Fragrance World

"We cut the celebrity endorsement, the department store concession, and the brand licence. The difference goes back into the formula."

Katie Johnson, Founder · The Fragrance World
Our Story · Liverpool, UK

You are paying for the bottle.

Designer brands charge £300 or more for a 100ml bottle. The perfume itself costs three to five pounds to make. The rest is theatre: a campaign, a celebrity, a licensing fee, a retail margin, a bottle heavy enough to feel expensive in the hand.

It is simply how the industry has worked for forty years. What has changed is the assumption that you, the buyer, don’t know.

We started The Fragrance World in Liverpool to make one without the designer tax. One bottle. Thirty pounds. No apology, no compromise.

Katie · Liverpool, UK
From 226,000+ UK buyers
Customer with Five Forty
Customer holding TFW samples
Customer with TFW bottle outdoors
Customer with Five Forty
Customer with Cherry
Customer smelling TFW fragrance
The only proof that matters

From 1,247 verified buyers.

4.3
★★★★★ 1,247 verified reviews
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REVIEWS.io · Trustpilot
Summary · What customers say
  • Customers consistently describe Misbehaved as remarkably close to Kilian Good Girl Gone Bad, often indistinguishable on skin.
  • Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
  • The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
  • Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★

Exceptional quality

Cannot believe the quality at this price point. The longevity matches designer fragrances I have paid three times more for. Will definitely be ordering again.

Verified Customer Verified Buyer
★★★★★

Remarkably close

My partner thought I was wearing the designer original. The scent profile is remarkably close. Already recommended to friends.

Verified Customer Verified Buyer
★★★★★

On my second bottle

Started with the 5ml sample, now on my second full-size bottle. The oil concentration genuinely makes a difference to how long it lasts.

Verified Customer Verified Buyer
Read all 1,247 reviews
Not sure yet

Try our Kilian Good Girl Gone Bad dupe for £4.95.

A 5ml atomiser. Enough for a full week of wear so you can decide on skin, not from a description. Worst case: out £4.95 and a week.

Add 5ml tester · £4.95 →

The designer spent £10 million on a billboard. We spent it on the ingredients.

The Fragrance World
Honest answers

Kilian Good Girl Gone Bad dupe · questions answered

Misbehaved is The Fragrance World's Kilian Good Girl Gone Bad alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Kilian Good Girl Gone Bad's 20-25% (EDP). £29.95 for 50ml vs £225. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Kilian; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).

More questions in our guide →

No. Misbehaved is an independently formulated fragrance inspired by Kilian Good Girl Gone Bad. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Kilian.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in Liverpool, UK and sell direct. The formulation standard is the same.
A note on naming

We name Kilian Good Girl Gone Bad on this page on purpose.

Misbehaved is not Kilian Good Girl Gone Bad. Kilian Good Girl Gone Bad is a registered trademark of Kilian; we are not affiliated. We reference it because it is honestly the fragrance our buyers came from. Most of them did not go back.

Compare other UK Kilian Good Girl Gone Bad dupes →
6 verified reviews
Last thing

Before you buy.

Vegan · Cruelty-Free · Blended in Liverpool, UK