Exceptional quality
Cannot believe the quality at this price point. The longevity matches designer fragrances I have paid three times more for. Will definitely be ordering again.
| Brave | Paco Rabanne Invictus | |
|---|---|---|
| Top0–30 min | Grapefruit, Mandarin | Grapefruit, Mandarin, Sea notes |
| Heart30 min – 3 h | Bay Leaf, Guaiac Wood | Bay leaf, Jasmine |
| Base3 – 10 h | Amber, Musk, Oakmoss | Guaiac wood, Patchouli, Oakmoss, Ambergris |
What it smells like: Grapefruit on opening. Bay leaf through the middle. Amber at the base.
bright. The first thirty minutes on skin.
warm. Carries through the working day.
lingering. Six to eight hours after the last spray.
For comparison, the official Paco Rabanne Invictus note structure.
Opening accord of Paco Rabanne Invictus, as composed by Paco Rabanne.
The middle accord that carries the wearer through the day.
The dry-down. Brave follows the same architecture at 22–30% oil concentration vs 10-12% (EDT).
More oil, more scent. Longer wear, stronger projection. Brave sits at the upper end of EDP-grade, overlapping with Extrait.
Designer Eau de Toilette typically contains 5–12% fragrance oil. Designer Eau de Parfum contains 15–20%. Extrait sits at 20–30%. Brave is formulated at 22 to 30 percent oil concentration, the upper end of the EDP range, overlapping with Extrait. Higher oil concentration means longer wear, stronger projection, and a fuller scent profile. Paco Rabanne Invictus at 10-12% (EDT) is more dilute than Brave.
Brave is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £90 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
| Attribute | Paco Rabanne Invictus | Brave |
|---|---|---|
| Per ml | £0.90 | £0.60 |
| Concentration | 10-12% (EDT) | 22-30% EDP |
| Longevity | 4-6 hours | 6-10 hours |
| Made in | Spain | Liverpool, UK |
| Cruelty-free | Not certified | Certified |
| 50ml price | £90 | £29.95 |
"We cut the celebrity endorsement, the department store concession, and the brand licence. The difference goes back into the formula."
Katie Johnson, Founder · The Fragrance WorldDesigner brands charge £300 or more for a 100ml bottle. The perfume itself costs three to five pounds to make. The rest is theatre: a campaign, a celebrity, a licensing fee, a retail margin, a bottle heavy enough to feel expensive in the hand.
It is simply how the industry has worked for forty years. What has changed is the assumption that you, the buyer, don’t know.
We started The Fragrance World in Liverpool to make one without the designer tax. One bottle. Thirty pounds. No apology, no compromise.






Cannot believe the quality at this price point. The longevity matches designer fragrances I have paid three times more for. Will definitely be ordering again.
My partner thought I was wearing the designer original. The scent profile is remarkably close. Already recommended to friends.
Started with the 5ml sample, now on my second full-size bottle. The oil concentration genuinely makes a difference to how long it lasts.
A 5ml atomiser. Enough for a full week of wear so you can decide on skin, not from a description. Worst case: out £4.95 and a week.
Add 5ml tester · £4.95 →The designer spent £10 million on a billboard. We spent it on the ingredients.
Brave is The Fragrance World's Paco Rabanne Invictus alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Paco Rabanne Invictus's 10-12% (EDT). £29.95 for 50ml vs £90. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Paco Rabanne; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
We name Paco Rabanne Invictus on this page on purpose.
Brave is not Paco Rabanne Invictus. Paco Rabanne Invictus is a registered trademark of Paco Rabanne; we are not affiliated with or endorsed by them.
We reference it because that is honestly the fragrance our buyers came from, and most of them did not go back.
Compare Brave against other UK Paco Rabanne Invictus dupes →
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