Lucky is a floral Eau de Parfum unisex produced by The Fragrance World in Liverpool, UK at 22 to 30 percent oil concentration, sold as an inspired-by alternative to Chanel Chance for £29.95.
The Composition
Chanel Chance · Top. Heart. Base.
What it smells like: Grapefruit on opening. Jasmine through the middle. Iris at the base.
Top0–30 min
Grapefruit, Quince
bright. The first thirty minutes on skin.
Heart30 min – 3 h
Jasmine, Hyacinth
warm. Carries through the working day.
Base3 – 10 h
Iris, White Musk, Cedar
lingering. Six to eight hours after the last spray.
VeganCruelty-freeMade in Liverpool22–30% EDP
Side by side
Same accord as Chanel Chance. Different arithmetic.
Lucky is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £165 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
Customers consistently describe Lucky as remarkably close to Chanel Chance, often indistinguishable on skin.
Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★
Exceptional quality
Cannot believe the quality at this price point. The longevity matches designer fragrances I have paid three times more for. Will definitely be ordering again.
Verified CustomerVerified Buyer
★★★★★
Remarkably close
My partner thought I was wearing the designer original. The scent profile is remarkably close. Already recommended to friends.
Verified CustomerVerified Buyer
★★★★★
On my second bottle
Started with the 5ml sample, now on my second full-size bottle. The oil concentration genuinely makes a difference to how long it lasts.
Lucky is The Fragrance World's Chanel Chance alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Chanel Chance's 10-12% (EDT). £29.95 for 50ml vs £165. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Chanel; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
No. Lucky is an independently formulated fragrance inspired by Chanel Chance. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Chanel.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in Liverpool, UK and sell direct. The formulation standard is the same.