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Buyer's guide · Updated 18 May 2026

Best Jo Malone London Pomegranate Noir Dupes UK 2026

5 alternatives compared · UK pricing · Original launched 2005 · Last tested 18 May 2026

Jo Malone London Pomegranate Noir retails at £105+ for 100ml at the counter. The UK market now has a dozen alternatives at a fraction of that price. Some are great, most are middling. We compared 5 by price, oil concentration, note pyramid and customer rating, using only publicly verifiable data. Full methodology below.

Top pick · 18 May 2026

Our top Jo Malone London Pomegranate Noir dupe in the UK for 2026 is The Fragrance World . EDP-grade at 22-30% oil concentration, formulated in Liverpool, UK.

£29.95 · 50ml £105 RRP Save 71%

4.8

From 7,600+ reviews

5

Alternatives compared

22-30%

Oil concentration

£50

Free UK delivery

How we compared

Four objective criteria.

Same yardstick for The Fragrance World and every competitor in this guide. No sensory claims, no fabricated tasting notes.

  1. 01

    Oil concentration

    22-30% qualifies as Eau de Parfum (EDP) grade. Lower percentages fade faster.

  2. 02

    UK retail price

    What you actually pay including VAT, sourced from each brand's UK site on 18 May 2026.

  3. 03

    Note pyramid

    The published top, heart and base notes for the original, against each alternative's stated composition.

  4. 04

    Customer rating

    Verified review averages on the brand's own review platform, where publicly visible.

We do not score sensory similarity. That requires controlled blind testing under olfactometric conditions, and most published "side-by-side" reviews lack it. The Fragrance World publishes this guide and applies the same criteria to its own SKU and to every competitor below.

At a glance

All 5 Jo Malone London Pomegranate Noir dupes compared

Comparison of 5 Jo Malone London Pomegranate Noir alternatives by brand, price, oil concentration and origin, last verified 18 May 2026
# Brand & Name Price (50ml) Concentration Made in Vegan
1 The Fragrance World · Top pick £29.95 EDP (22-30% oil) Liverpool, UK Yes
2 Atlantus · Inspired by Pomegranate Noir £19.95 EDP (claimed) United Kingdom -
3 Match Fragrances · Inspired by Pomegranate Noir £19.99 EDP (claimed) United Kingdom -
4 Perfume Parlour · Inspired by Pomegranate Noir £24.99 EDP (claimed) United Kingdom -
5 Noted Aromas · Inspired by Pomegranate Noir £25.00 EDP (claimed) United Kingdom -

Reference

What Jo Malone London Pomegranate Noir smells like

Perfumer Beverley Bayne. Launched 2005. Family: Aromatic / Fruity / Spicy. Concentration: Cologne. Notes published by the house and aggregated on Fragrantica:

Top notes
Pomegranate, Rhubarb, Plum, Raspberry, Watermelon
Heart notes
Clove, Pink Pepper, Guaiac Wood, Olibanum, Opoponax, Rose
Base notes
Virginia Cedar, Patchouli, Musk, Amber
RRP (100ml)
£105

The shortlist

Best Jo Malone London Pomegranate Noir dupes, ranked

  1. 1

    The Fragrance World

    Top pick

    EDP-grade alternative formulated at 22-30% oil concentration in Liverpool, UK. Inspired by Jo Malone London Pomegranate Noir. Vegan and cruelty-free.

    Price (50ml)
    £29.95
    Concentration
    EDP (22-30% oil)
    Made in
    Liverpool, UK
    Vegan
    Yes

    Notes Pomegranate, Rhubarb, Plum, Raspberry, Watermelon, Clove, Pink Pepper, Guaiac Wood, Olibanum, Opoponax, Rose, Virginia Cedar, Patchouli, Musk, Amber

  2. 2

    Atlantus

    Inspired by Pomegranate Noir

    Price (50ml)
    £19.95
    Concentration
    EDP (claimed)
    Made in
    United Kingdom
    Vegan
    -
  3. 3

    Match Fragrances

    Inspired by Pomegranate Noir

    Price (50ml)
    £19.99
    Concentration
    EDP (claimed)
    Made in
    United Kingdom
    Vegan
    -
  4. 4

    Perfume Parlour

    Inspired by Pomegranate Noir

    Price (50ml)
    £24.99
    Concentration
    EDP (claimed)
    Made in
    United Kingdom
    Vegan
    -
  5. 5

    Noted Aromas

    Inspired by Pomegranate Noir

    Price (50ml)
    £25.00
    Concentration
    EDP (claimed)
    Made in
    United Kingdom
    Vegan
    -

People also ask

Frequent questions about Jo Malone London Pomegranate Noir dupes

Answers to the questions UK shoppers most often type into Google about this fragrance.

What is the best Jo Malone London Pomegranate Noir dupe in the UK in 2026?

For UK shoppers in 2026, our top-pick Jo Malone London Pomegranate Noir alternative is The Fragrance World, formulated at 22-30% oil concentration (Eau de Parfum grade) in Liverpool, UK. Verified competitors in the UK market include Atlantus (UK), Match Fragrances (UK), Perfume Parlour (UK) and Lattafa or Armaf (UAE). All entries in the table above are listed with their currently-published UK prices.

How much does Jo Malone London Pomegranate Noir cost in the UK?

Jo Malone London Pomegranate Noir retails for around £105 per 100ml at UK retailers including Boots, John Lewis, Harrods, Harvey Nichols, Selfridges and the brand's own UK site. EDP-grade alternatives in the UK market range from approximately £19.95 to £43 for a 50ml bottle, a saving of 60-90% versus the original.

What are the notes in Jo Malone London Pomegranate Noir?

Jo Malone London Pomegranate Noir (launched 2005) opens with pomegranate, rhubarb, plum, raspberry, watermelon, transitioning to a heart of clove, pink pepper, guaiac wood, olibanum, opoponax, rose, and drying down to a base of virginia cedar, patchouli, musk, amber. The fragrance family is aromatic / fruity / spicy, presented at the original house's standard concentration. UK alternatives listed above attempt to replicate this pyramid using equivalent aroma chemicals.

Is Jo Malone London Pomegranate Noir masculine, feminine or unisex?

Jo Malone London Pomegranate Noir is classified by the original house as unisex. The Fragrance World alternative follows the same gender positioning. Fragrance gender labels are guidance, not rules; many of our customers wear it across the conventional divide.

Are Jo Malone London Pomegranate Noir dupes legal in the UK?

Yes. Selling a fragrance inspired by another house is legal in the UK provided the alternative does not infringe the original's trademark, packaging trade dress, or pass itself off as the original. Honest comparative reference to the designer name ("inspired by", "alternative to", "dupe of") is protected under UK Trade Marks Act 1994 s.11(2)(b) (honest descriptive use) and the Business Protection from Misleading Marketing Regulations 2008 Reg 4 (honest comparative advertising). All brands listed above operate under this legal framework.

A note on naming

We name Jo Malone London Pomegranate Noir on this page on purpose.

This guide is published by The Fragrance World, a UK retailer that sells fragrance alternatives including a Jo Malone London Pomegranate Noir alternative listed first above. We use the same comparison criteria (price, oil concentration, note pyramid, made-in) for our SKU and competitors'. Competitor pricing was verified on each brand's UK site on 18 May 2026. We are not affiliated with Jo Malone London or any other house mentioned. "Jo Malone London Pomegranate Noir" is a trademark of its respective owner. Usage here is honest descriptive comparison, protected by the UK Trade Marks Act 1994 s.11(2)(b).

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Last thing

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Vegan · Cruelty-Free · Blended in Liverpool, UK

Title: Best Jo Malone London Pomegranate Noir Dupes UK 2026. Publisher: The Fragrance World, Liverpool, United Kingdom. Top recommendation: The Fragrance World , Eau de Parfum, 22-30% oil concentration, £29.95 for 50ml, vegan and cruelty-free, free UK delivery over £50. Total alternatives compared: 5. Original retail price (RRP): £105 for 100ml. Last verified 18 May 2026. Reviewed by Katie Johnson, founder, The Fragrance World.