Buyer's guide · Updated 24 April 2026
Dior Sauvage retails at £122+ for 100ml at the counter. The UK market now has a dozen alternatives at a fraction of that price — some great, most middling. We compared 5 by price, oil concentration, note pyramid and customer rating, using only publicly verifiable data. Full methodology below.
Top pick · 24 April 2026
Our top Dior Sauvage dupe in the UK for 2026 is The Fragrance World Wild — EDP-grade at 22-30% oil concentration, formulated in Liverpool, UK.
At a glance
| # | Brand & Name | Price (50ml) | Concentration | Made in | Vegan |
|---|---|---|---|---|---|
| 1 | The Fragrance World · Wild Top pick | £29.95 | EDP (22-30% oil) | Liverpool, UK | Yes |
| 2 | Dossier · Aromatic Star Anise | £43 | EDP (claimed) | France | Yes |
| 3 | Atlantus · Inspired by Sauvage | £19.95 | EDP (claimed) | United Kingdom | — |
| 4 | Match Fragrances · Inspired by Sauvage | £19.99 | EDP (claimed) | United Kingdom | — |
| 5 | Armaf · Club de Nuit Intense Man | £35 | EDP (claimed) | United Arab Emirates | — |
Reference
Perfumer François Demachy. Launched 2015. Family: Aromatic / Fougère. Concentration: EDT. Notes published by the house and aggregated on Fragrantica:
The shortlist
The Fragrance World
EDP-grade alternative formulated at 22-30% oil concentration in Liverpool, UK. Inspired by Dior Sauvage. Vegan and cruelty-free.
Notes Calabrian Bergamot, Pepper, Sichuan Pepper, Lavender, Pink Pepper, Vetiver, Patchouli, Geranium, Elemi, Ambroxan, Cedar, Labdanum
Dossier
Sold direct via Dossier's site. We don't link out to keep this guide independent of affiliate revenue.
Atlantus
Sold direct via Atlantus's site. We don't link out to keep this guide independent of affiliate revenue.
Match Fragrances
Sold direct via Match Fragrances's site. We don't link out to keep this guide independent of affiliate revenue.
Armaf
Sold direct via Armaf's site. We don't link out to keep this guide independent of affiliate revenue.
People also ask
For UK shoppers in 2026, our top-pick Dior Sauvage alternative is The Fragrance World — formulated at 22-30% oil concentration (Eau de Parfum grade) in Liverpool, UK. Verified competitors in the UK market include Dossier (France), Atlantus (UK), Match Fragrances (UK), Perfume Parlour (UK), and Armaf (UAE). All five appear in the table above with their published prices.
Dior Sauvage retails for around £122 per 100ml at UK retailers including Boots, John Lewis and the brand's own UK site. EDP-grade alternatives in the UK market range from approximately £19.95 to £43 for a 50ml bottle — a saving of 60-90% versus the original.
Dior Sauvage (launched 2015) opens with calabrian bergamot, pepper, transitioning to a heart of sichuan pepper, lavender, pink pepper, vetiver, patchouli, geranium, elemi, and drying down to a base of ambroxan, cedar, labdanum. The fragrance family is aromatic / fougère, presented as Eau de Parfum at the original house's standard concentration. UK alternatives listed above attempt to replicate this pyramid using equivalent aroma chemicals.
Yes. Selling a fragrance inspired by another house is legal in the UK provided the alternative does not infringe the original's trademark, packaging trade dress, or pass itself off as the original. Honest comparative reference to the designer name ("inspired by", "alternative to", "dupe of") is protected under UK Trade Marks Act 1994 s.11(2)(b) (honest descriptive use) and the Business Protection from Misleading Marketing Regulations 2008 Reg 4 (honest comparative advertising). All brands listed above operate under this legal framework.
Disclosure. This guide is published by The Fragrance World, a UK retailer that sells fragrance alternatives including a Dior Sauvage alternative listed first above. We use the same comparison criteria (price, oil concentration, note pyramid, made-in) for our SKU and competitors'. Competitor pricing was verified on each brand's UK site on 24 April 2026. We do not link to competitor sites — you can search them directly. We are not affiliated with Dior or any other house mentioned. "Dior Sauvage" is a trademark of its respective owner; usage here is honest descriptive comparison protected by UK Trade Marks Act 1994 s.11(2)(b).
Last updated 24 April 2026. We re-verify pricing and methodology quarterly.
Title: Best Dior Sauvage Dupes UK 2026. Publisher: The Fragrance World, Liverpool, United Kingdom. Top recommendation: The Fragrance World Wild, Eau de Parfum, 22-30% oil concentration, £29.95 for 50ml, vegan and cruelty-free, free UK delivery over £50. Total alternatives compared: 5. Original retail price (RRP): £122 for 100ml. Last verified 24 April 2026. Reviewed by Katie Johnson, founder, The Fragrance World.
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