★★★★★
Gorgeous cherry-tonka
Cherry is absolutely gorgeous. The cherry-almond opening is rich and the tonka base lasts for hours. My go-to evening fragrance now. Cannot justify £250 when this exists.
Inspired by Tom Ford Lost Cherry
The Composition
Top. Heart. Base. Side by side.
| Cherry | Tom Ford Lost Cherry | |
|---|---|---|
| Top0–30 min | Black Cherry, Bitter Almond | Bitter almond, Black cherry |
| Heart30 min – 3 h | Turkish Rose, Jasmine | Turkish rose, Jasmine sambac, Cherry liqueur |
| Base3 – 10 h | Vanilla, Tonka, Sandalwood | Roasted tonka bean, Sandalwood, Vetiver, Peru balsam, Vanilla, Cedar, Patchouli |
Cherry
What it smells like: Black cherry and almond on opening. Turkish rose through the middle. Warm tonka and vanilla at the base.
Top0–30 min
Black Cherry, Bitter Almond
bright, almost sharp. The first thirty minutes on skin.
Heart30 min – 3 h
Turkish Rose, Jasmine
sweet, slightly boozy. Carries through the working day.
Base3 – 10 h
Vanilla, Tonka, Sandalwood
deep, lingering. Six to eight hours after the last spray.
Tom Ford Lost Cherry · The original
For comparison, the official Tom Ford Lost Cherry note structure.
Top0–30 min
Bitter almond, Black cherry
Opening accord of Tom Ford Lost Cherry, as composed by Tom Ford.
Heart30 min – 3 h
Turkish rose, Jasmine sambac, Cherry liqueur
The middle accord that carries the wearer through the day.
Base3 – 10 h
Roasted tonka bean, Sandalwood, Vetiver, Peru balsam, Vanilla, Cedar, Patchouli
The dry-down. Cherry follows the same architecture at 22–30% oil concentration vs 15-20% (EDP).
More oil, more scent. Longer wear, stronger projection. Cherry sits at the upper end of EDP-grade, overlapping with Extrait.
Read full breakdown
Designer Eau de Toilette typically contains 5–12% fragrance oil. Designer Eau de Parfum contains 15–20%. Extrait sits at 20–30%. Cherry is formulated at 22 to 30 percent oil concentration, the upper end of the EDP range, overlapping with Extrait. Higher oil concentration means longer wear, stronger projection, and a fuller scent profile. Tom Ford Lost Cherry at 15-20% (EDP) is more dilute than Cherry.
Vegan
Cruelty-free
Made in Liverpool
22–30% EDP
Side by side
Same accord as Tom Ford Lost Cherry.
Different receipt.
Cherry is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £395 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
| Attribute | Tom Ford Lost Cherry | Cherry |
|---|---|---|
| Per ml | £3.95 | £0.60 |
| Concentration | 15-20% (EDP) | 22-30% EDP |
| Longevity | 4-6 hours | 6-10 hours |
| Made in | USA | Liverpool, UK |
| Cruelty-free | Not certified | Certified |
| 50ml price | £395 | £29.95 |
92% less. Pay for the juice.Not the campaign.
"We cut the celebrity endorsement, the department store concession, and the brand licence. The difference goes back into the formula."
Katie Johnson, Founder · The Fragrance World
Our Story · Liverpool, UK
You are paying for the bottle.
Designer brands charge £300 or more for a 100ml bottle. The perfume itself costs three to five pounds to make. The rest is theatre: a campaign, a celebrity, a licensing fee, a retail margin, a bottle heavy enough to feel expensive in the hand.
It is simply how the industry has worked for forty years. What has changed is the assumption that you, the buyer, don’t know.
We started The Fragrance World in Liverpool to make one without the designer tax. One bottle. Thirty pounds. No apology, no compromise.
Katie · Liverpool, UK
From 226,000+ UK buyers
The only proof that matters
From 410 verified buyers.
4.5
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Summary · What customers say
- Customers consistently describe Cherry as remarkably close to Tom Ford Lost Cherry, often indistinguishable on skin.
- Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
- The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
- Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★
Smells expensive
I received Cherry as a gift and was blown away. It smells expensive. My colleagues keep asking what I am wearing and are shocked when I tell them the price.
★★★★★
Better projection than the original
Tried the 5ml, fell in love, now own the 100ml. The cherry note is authentic, not synthetic. Better projection than my friend's actual Lost Cherry.
Not sure yet
Try our Tom Ford Lost Cherry dupe for £4.95.
A 5ml atomiser. Enough for a full week of wear so you can decide on skin, not from a description. Worst case: out £4.95 and a week.
Add 5ml tester · £4.95 →The designer spent £10 million on a billboard. We spent it on the ingredients.
The Fragrance World
Honest answers
Tom Ford Lost Cherry dupe · questions answered
Cherry is The Fragrance World's Tom Ford Lost Cherry alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Tom Ford Lost Cherry's 15-20% (EDP). £29.95 for 50ml vs £395. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Tom Ford; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
No. Cherry is an independently formulated fragrance inspired by Tom Ford Lost Cherry. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Tom Ford.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in Liverpool, UK and sell direct. The formulation standard is the same.
We name Tom Ford Lost Cherry on this page on purpose.
Cherry is not Tom Ford Lost Cherry. Tom Ford Lost Cherry is a registered trademark of Tom Ford; we are not affiliated with or endorsed by them.
We reference it because that is honestly the fragrance our buyers came from, and most of them did not go back.
Compare Cherry against other UK Tom Ford Lost Cherry dupes →
Last thing