Floral is a floral Eau de Parfum unisex produced by The Fragrance World in Liverpool, UK at 22 to 30 percent oil concentration, sold as an inspired-by alternative to Viktor & Rolf Flowerbomb for £29.95.
The Composition
Viktor & Rolf Flowerbomb · Top. Heart. Base.
What it smells like: Bergamot on opening. Rose through the middle. Patchouli at the base.
Top0–30 min
Bergamot, Tea
bright. The first thirty minutes on skin.
Heart30 min – 3 h
Rose, Jasmine, Orchid
warm. Carries through the working day.
Base3 – 10 h
Patchouli, Vanilla, Musk
lingering. Six to eight hours after the last spray.
VeganCruelty-freeMade in Liverpool22–30% EDP
Side by side
Same accord as Viktor & Rolf Flowerbomb. Different arithmetic.
Floral is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £135 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
Viktor & Rolf Flowerbomb vs Floral — side-by-side comparison: per-ml cost, concentration, longevity, origin, cruelty-free status, 50ml price.
Attribute
Viktor & Rolf Flowerbomb
Floral
Per ml
£1.35
£0.60
Concentration
15-20% (EDP)
22-30% EDP
Longevity
4-6 hours
6-10 hours
Made in
Netherlands
Liverpool, UK
Cruelty-free
Certified
Certified
50ml price
£135
£29.95
£135
£29.95
78% less. Pay for the juice.Not the campaign.
The only proof that matters
From 49 verified buyers.
4.6
★★★★★49 verified reviews
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Summary · What customers say
Customers consistently describe Floral as remarkably close to Viktor & Rolf Flowerbomb, often indistinguishable on skin.
Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★
Friends think it is real
Floral is everything Flowerbomb should be. The jasmine-orchid combination is lush and the patchouli base gives it depth. My friends think I am wearing the real thing.
Katie N.Verified Buyer
★★★★★
Lasts longer than the original
I rotate between Floral and the original. Honestly, the TFW version lasts longer on my skin. That is not an exaggeration. The oil concentration really does make a difference.
Megan D.Verified Buyer
★★★★★
5ml to 50ml in one day
Bought the 5ml to test. Within a day I ordered the 50ml. The floral bouquet is accurate and the longevity is impressive. Cannot believe the price difference.
Viktor & Rolf Flowerbomb dupe · questions answered
Floral is The Fragrance World's Viktor & Rolf Flowerbomb alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Viktor & Rolf Flowerbomb's 15-20% (EDP). £29.95 for 50ml vs £135. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Viktor & Rolf; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
No. Floral is an independently formulated fragrance inspired by Viktor & Rolf Flowerbomb. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Viktor & Rolf.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in Liverpool, UK and sell direct. The formulation standard is the same.
We name Viktor & Rolf Flowerbomb on this page on purpose.
Floral is not Viktor & Rolf Flowerbomb. Viktor & Rolf Flowerbomb is a registered trademark of Viktor & Rolf; we are not affiliated with or endorsed by them.
We reference it because that is honestly the fragrance our buyers came from, and most of them did not go back.