Yes is a floral Eau de Parfum unisex produced by The Fragrance World in Liverpool, UK at 22 to 30 percent oil concentration, sold as an inspired-by alternative to Giorgio Armani Si for £29.95.
The Composition
Giorgio Armani Si · Top. Heart. Base.
What it smells like: Blackcurrant on opening. Rose through the middle. Vanilla at the base.
Top0–30 min
Blackcurrant, Mandarin
bright. The first thirty minutes on skin.
Heart30 min – 3 h
Rose, Freesia
warm. Carries through the working day.
Base3 – 10 h
Vanilla, Patchouli, Musk
lingering. Six to eight hours after the last spray.
VeganCruelty-freeMade in Liverpool22–30% EDP
Side by side
Same accord as Giorgio Armani Si. Different arithmetic.
Yes is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £130 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
Giorgio Armani Si vs Yes — side-by-side comparison: per-ml cost, concentration, longevity, origin, cruelty-free status, 50ml price.
Attribute
Giorgio Armani Si
Yes
Per ml
£1.30
£0.60
Concentration
15-20% (EDP)
22-30% EDP
Longevity
4-6 hours
6-10 hours
Made in
Italy
Liverpool, UK
Cruelty-free
Not certified
Certified
50ml price
£130
£29.95
£130
£29.95
77% less. Pay for the juice.Not the campaign.
The only proof that matters
From 93 verified buyers.
4.7
★★★★★93 verified reviews
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Summary · What customers say
Customers consistently describe Yes as remarkably close to Giorgio Armani Si, often indistinguishable on skin.
Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★
Exceptional quality
Cannot believe the quality at this price point. The longevity matches designer fragrances I have paid three times more for. Will definitely be ordering again.
Verified CustomerVerified Buyer
★★★★★
Remarkably close
My partner thought I was wearing the designer original. The scent profile is remarkably close. Already recommended to friends.
Verified CustomerVerified Buyer
★★★★★
On my second bottle
Started with the 5ml sample, now on my second full-size bottle. The oil concentration genuinely makes a difference to how long it lasts.
Yes is The Fragrance World's Giorgio Armani Si alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Giorgio Armani Si's 15-20% (EDP). £29.95 for 50ml vs £130. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Giorgio Armani; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
No. Yes is an independently formulated fragrance inspired by Giorgio Armani Si. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Giorgio Armani.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in Liverpool, UK and sell direct. The formulation standard is the same.