Free Delivery Over £50 Pay Later with Klarna ★ 4.8 Trustpilot · 226,000+ Customers
Inspired by Creed Aventus
Creed Aventus dupe: Victory by The Fragrance World, 50ml EDP

Creed Aventus Dupe · Victory Eau de Parfum

Same scent. Quarter the price.

★★★★★ 4.3 120 reviews
Creed Aventus · 100ml
£340
Victory · 50ml
£29.95
Or save £30 · pick any 3 for £59.99 →

Victory is a woody Eau de Parfum unisex produced by The Fragrance World in Liverpool, UK at 22 to 30 percent oil concentration, sold as an inspired-by alternative to Creed Aventus for £29.95.

The Composition

Top. Heart. Base. Side by side.

Victory Creed Aventus
Top0–30 min Pineapple, Bergamot, Blackcurrant Pineapple, Bergamot, Blackcurrant, Apple
Heart30 min – 3 h Birch, Jasmine, Rose Birch, Patchouli, Moroccan jasmine, Rose
Base3 – 10 h Musk, Oak Moss, Vanilla Musk, Oakmoss, Ambergris, Vanilla

Victory

What it smells like: Pineapple and birch on opening. Spiced apple and jasmine through the middle. Oakmoss and musk at the base.

Top0–30 min

Pineapple, Bergamot, Blackcurrant

sharp, fizzing. The first thirty minutes on skin.

Heart30 min – 3 h

Birch, Jasmine, Rose

spiced, confident. Carries through the working day.

Base3 – 10 h

Musk, Oak Moss, Vanilla

warm, amber-soaked. Six to eight hours after the last spray.

Creed Aventus · The original

For comparison, the official Creed Aventus note structure.

Top0–30 min

Pineapple, Bergamot, Blackcurrant, Apple

Opening accord of Creed Aventus, as composed by Creed.

Heart30 min – 3 h

Birch, Patchouli, Moroccan jasmine, Rose

The middle accord that carries the wearer through the day.

Base3 – 10 h

Musk, Oakmoss, Ambergris, Vanilla

The dry-down. Victory follows the same architecture at 22–30% oil concentration vs 15-17% (EDP).

More oil, more scent. Longer wear, stronger projection. Victory sits at the upper end of EDP-grade, overlapping with Extrait.

Victory
22–30%
Creed Aventus
15-17%
Read full breakdown

Designer Eau de Toilette typically contains 5–12% fragrance oil. Designer Eau de Parfum contains 15–20%. Extrait sits at 20–30%. Victory is formulated at 22 to 30 percent oil concentration, the upper end of the EDP range, overlapping with Extrait. Higher oil concentration means longer wear, stronger projection, and a fuller scent profile. Creed Aventus at 15-17% (EDP) is more dilute than Victory.

Vegan Cruelty-free Made in Liverpool 22–30% EDP
Side by side

Same accord as Creed Aventus.
Different receipt.

Victory is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £340 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.

Creed Aventus vs Victory — side-by-side comparison: per-ml cost, concentration, longevity, origin, cruelty-free status, 50ml price.
Attribute Creed Aventus Victory
Per ml £3.40 £0.60
Concentration 15-17% (EDP) 22-30% EDP
Longevity 4-6 hours 6-10 hours
Made in France Liverpool, UK
Cruelty-free Not certified Certified
50ml price £340 £29.95
£340 £29.95
91% less. Pay for the juice.Not the campaign.
Victory by The Fragrance World

"We cut the celebrity endorsement, the department store concession, and the brand licence. The difference goes back into the formula."

Katie Johnson, Founder · The Fragrance World
Our Story · Liverpool, UK

You are paying for the bottle.

Designer brands charge £300 or more for a 100ml bottle. The perfume itself costs three to five pounds to make. The rest is theatre: a campaign, a celebrity, a licensing fee, a retail margin, a bottle heavy enough to feel expensive in the hand.

It is simply how the industry has worked for forty years. What has changed is the assumption that you, the buyer, don’t know.

We started The Fragrance World in Liverpool to make one without the designer tax. One bottle. Thirty pounds. No apology, no compromise.

Katie · Liverpool, UK
From 226,000+ UK buyers
Customer with Five Forty
Customer holding TFW samples
Customer with TFW bottle outdoors
Customer with Five Forty
Customer with Cherry
Customer smelling TFW fragrance
The only proof that matters

From 120 verified buyers.

4.3
★★★★★ 120 verified reviews
Powered by
REVIEWS.io · Trustpilot
Summary · What customers say
  • Customers consistently describe Victory as remarkably close to Creed Aventus, often indistinguishable on skin.
  • Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
  • The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
  • Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★

Compliments every time

Victory captures the pineapple-birch opening perfectly. I get compliments every time I wear it. At £30 vs £200+ for Aventus, I will never go back.

Mark T. Verified Buyer
★★★★★

Closest Aventus alternative

I am a fragrance enthusiast with over 40 bottles. Victory is genuinely the closest Aventus alternative I have tried in the UK. The smoky dry-down is there.

Daniel P. Verified Buyer
★★★★★

Performs above its price

Bought the 5ml first. Wore it for a week. Ordered the 100ml immediately. It performs like a fragrance three times the price.

Tom H. Verified Buyer
Read all 120 reviews
Not sure yet

Try our Creed Aventus dupe for £4.95.

A 5ml atomiser. Enough for a full week of wear so you can decide on skin, not from a description. Worst case: out £4.95 and a week.

Add 5ml tester · £4.95 →

The designer spent £10 million on a billboard. We spent it on the ingredients.

The Fragrance World
Honest answers

Creed Aventus dupe · questions answered

Victory is The Fragrance World's Creed Aventus alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Creed Aventus's 15-17% (EDP). £29.95 for 50ml vs £340. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Creed; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).

More questions in our guide →

No. Victory is an independently formulated fragrance inspired by Creed Aventus. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with Creed.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Same quality ingredients, same oil concentration range. The price difference comes from cutting celebrity endorsements, department store commissions, and brand licensing. We manufacture in Liverpool, UK and sell direct. The formulation standard is the same.
A note on naming

We name Creed Aventus on this page on purpose.

Victory is not Creed Aventus. Creed Aventus is a registered trademark of Creed; we are not affiliated. We reference it because it is honestly the fragrance our buyers came from. Most of them did not go back.

Compare other UK Creed Aventus dupes →
120 verified reviews
Last thing

Before you buy.

Vegan · Cruelty-Free · Blended in Liverpool, UK