★★★★★
Exceptional quality
Cannot believe the quality at this price point. The longevity matches designer fragrances I have paid three times more for. Will definitely be ordering again.
Inspired by Chloé
The Composition
Top. Heart. Base. Side by side.
Powder Rose
What it smells like: Eau de Parfum · 22-30% oil · Blended in Liverpool.
Top0–30 min
Turkish rose, peony
bright. The first thirty minutes on skin.
Heart30 min – 3 h
magnolia, amber
warm. Carries through the working day.
Base3 – 10 h
lingering. Six to eight hours after the last spray.
More oil, more scent. Longer wear, stronger projection. Powder Rose sits at the upper end of EDP-grade, overlapping with Extrait.
Read full breakdown
Designer Eau de Toilette typically contains 5–12% fragrance oil. Designer Eau de Parfum contains 15–20%. Extrait sits at 20–30%. Powder Rose is formulated at 22 to 30 percent oil concentration, the upper end of the EDP range, overlapping with Extrait. Higher oil concentration means longer wear, stronger projection, and a fuller scent profile. Chloé at Not disclosed is more dilute than Powder Rose.
Vegan
Cruelty-free
Made in Liverpool
22–30% EDP
Side by side
Same accord as Chloé.
Different receipt.
Powder Rose is developed by perfumers who have composed scents for houses you already own. Same training. Same suppliers in Grasse, France. Same note structure as the £0 original, at 22–30% oil concentration (EDP grade). We cut the theatre, not the oil.
| Attribute | Chloé | Powder Rose |
|---|---|---|
| Per ml | £0.00 | £0.60 |
| Concentration | Not disclosed | 22-30% EDP |
| Longevity | 4-6 hours | 6-10 hours |
| Made in | Not disclosed | Liverpool, UK |
| Cruelty-free | Not certified | Certified |
| 50ml price | £0 | £29.95 |
Less. Pay for the juice.Not the campaign.
Our Story · Liverpool, UK
You are paying for the bottle.
Designer brands charge £300 or more for a 100ml bottle. The perfume itself costs three to five pounds to make. The rest is theatre: a campaign, a celebrity, a licensing fee, a retail margin, a bottle heavy enough to feel expensive in the hand.
It is simply how the industry has worked for forty years. What has changed is the assumption that you, the buyer, don’t know.
We started The Fragrance World in Liverpool to make one without the designer tax. One bottle. Thirty pounds. No apology, no compromise.
Katie · Liverpool, UK
The only proof that matters
From 1,247 verified buyers.
4.8
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REVIEWS.io · Trustpilot
Summary · What customers say
- Customers consistently describe Powder Rose as remarkably close to Chloé, often indistinguishable on skin.
- Multiple verified buyers report 6-10 hour longevity, matching or exceeding the original designer EDP.
- The dry-down is widely praised as smooth and linear, with the EDP-grade oil concentration cited as the difference.
- Repeat purchase is the most common follow-up: many reviewers are on their second or third bottle.
★★★★★
Remarkably close
My partner thought I was wearing the designer original. The scent profile is remarkably close. Already recommended to friends.
★★★★★
On my second bottle
Started with the 5ml sample, now on my second full-size bottle. The oil concentration genuinely makes a difference to how long it lasts.
Not sure yet
Try our Chloé dupe for £4.95.
A 5ml atomiser. Enough for a full week of wear so you can decide on skin, not from a description. Worst case: out £4.95 and a week.
Add 5ml tester · £4.95 →Honest answers
Chloé dupe · questions answered
Powder Rose is The Fragrance World's Chloé alternative — an Eau de Parfum formulated at 22–30% oil concentration (EDP grade) vs Chloé's Not disclosed. £29.95 for 50ml vs designer pricing. Made in Liverpool, UK. Vegan and cruelty-free. Not affiliated with Chloé; referenced here under honest comparative advertising, protected by the UK Trade Marks Act 1994 s.11(2)(b).
No. Powder Rose is an independently formulated fragrance inspired by Chloé. Our perfumers study the original scent profile and formulate at 22-30% oil concentration (EDP grade) to achieve a comparable experience. It is not affiliated with the original brand.
Formulated at 22-30% oil concentration, expect 6-10 hours from a single application. That matches or exceeds the longevity of most designer EDPs at 15-20% concentration.
Yes. Every fragrance we make is vegan and cruelty-free. No exceptions.
Yes. The 5ml discovery spray is £4.95. That is roughly two weeks of daily wear from a single 5ml.
Return any 50ml or 100ml fragrance within 30 days for a refund or exchange. Return postage is your responsibility. Faulty or damaged items receive a prepaid return label. Refunds processed within 3 working days.
A note on naming
We name Chloé on this page on purpose.
Powder Rose is not Chloé. Chloé is a registered trademark of Chloé; we are not affiliated. We reference it because it is honestly the fragrance our buyers came from. Most of them did not go back.
Compare other UK Chloé dupes →
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