Tom Ford Lost Cherry retails at £200 for 50ml in the UK. Cherry by The Fragrance World is formulated with the same black cherry, almond, and vanilla structure at 22-30% oil concentration, starting from £4.95. Made in Liverpool, UK. Rated 4.8 on Trustpilot by over 226,000 customers.
Why Lost Cherry Became One of the Most Searched Fragrances in the UK
Tom Ford Lost Cherry rewrote the rules when it launched. The combination of black cherry and bitter almond in the opening, layered over Turkish rose and jasmine, settling into vanilla, roasted tonka, and sandalwood created something genuinely provocative. Dark, gourmand, unapologetically indulgent. The kind of fragrance that fills a room and stays in memory.
It is also one of the most expensive. £200 for 50ml. £350 for 100ml. Tom Ford’s Private Blend collection sits at the very top of designer pricing, positioned as ultra-premium. Beautiful packaging. Immaculate branding. Enormous advertising budget.
None of that changes what is inside the bottle. The question, as always: are you paying for the liquid or for the name?
Cherry by The Fragrance World · The Direct Comparison
Cherry was formulated to capture the essence of Lost Cherry. The black cherry and almond opening. The rose and jasmine heart. The vanilla, musk, and tonka bean dry down. Every layer is present, built at EDP concentration with 22-30% oil content.
The Fragrance World is based in Liverpool, UK. Every fragrance is formulated in-house, vegan, cruelty-free, and made with premium-grade oils. Cherry is available from £4.95 for a 5ml travel spray, £29.95 for 50ml, and £39.95 for 100ml. Or build a bundle of three fragrances: 3 × 50ml for £59.99 (£19.99 each) or 3 × 100ml for £79.99 (£26.66 each), saving 33%.
Note Comparison
| Layer | Cherry (TFW) | Lost Cherry (Tom Ford) |
|---|---|---|
| Top | Cherry, Almond | Black Cherry, Bitter Almond |
| Heart | Rose, Jasmine | Turkish Rose, Jasmine Sambac |
| Base | Vanilla, Musk, Tonka Bean | Vanilla, Roasted Tonka, Sandalwood |
Price Comparison
| Size | Cherry (TFW) | Lost Cherry (Tom Ford) | Saving |
|---|---|---|---|
| 5ml | £4.95 | Not available | – |
| 50ml | £29.95 | £200 | Over 85% |
| 100ml | £39.95 | £350 | Over 88% |
| Bundle (3 × 50ml) | £59.99 (£19.99 each) | – | – |
| Bundle (3 × 100ml) | £79.99 (£26.66 each) | – | – |
Scent Profile · What to Expect
The Opening (First 30 Minutes)
Black cherry hits first. Rich, slightly boozy, immediately recognisable to anyone who has worn Lost Cherry. Bitter almond adds an edge that stops it reading as sweet candy. Together they create a dark, indulgent opening that announces itself without apology. This is a statement fragrance from the first spray.
The Heart (1-4 Hours)
Rose and jasmine do crucial work in the middle. They prevent the cherry from becoming one-dimensional, adding a softness that bridges the fruity opening and the gourmand base. The jasmine in particular adds a creamy quality that elevates the entire composition. This is the phase where Cherry transitions from bold to beautiful.
The Dry Down (4-8+ Hours)
Vanilla, musk, and tonka bean. This is where Cherry settles in for the long haul. The vanilla is warm and enveloping without being saccharine. Musk adds skin-scent intimacy. Tonka bean brings a subtle nuttiness that ties back to the almond in the opening, creating a satisfying loop that rewards all-day wear.
Performance · 22-30% Oil Concentration
Cherry is formulated at 22-30% oil concentration, exceeding the typical 15-20% found in most designer EDPs. Higher concentration means the fragrance molecules bind more effectively to skin and fabric.
Expect 7-9 hours on skin. The vanilla-tonka base is particularly tenacious, clinging to clothing and hair for well over 12 hours. Gourmand fragrances project especially well in cooler conditions, and Cherry is no exception. In autumn and winter, the cherry and vanilla notes bloom beautifully.
For more on what affects fragrance longevity, read our guide on what determines how long perfume lasts.
When and How to Wear Cherry
Cherry is a bold fragrance, so application matters. Two to three sprays on pulse points (wrists, neck, behind the ears) is ideal for most settings. The cherry note projects strongly in the first hour before mellowing into the rose-jasmine heart. Do not over-apply based on the initial burst.
For maximum impact on a night out, spray onto the wrists and inside of the elbows. The heat from these areas pushes the cherry and almond outward, creating a sillage trail that lingers as you walk through a room. On clothing, particularly wool coats and scarves, Cherry lasts well into the next day.
Best occasions: Evening events, date nights, winter days, nights out. But if you love the scent, there are no rules. Customers wear it year-round.
For seasonal pairing ideas, see our guides on best winter perfumes and best sweet perfumes.
Cherry as a Gift
Lost Cherry is one of the most wish-listed fragrances in the UK. The £350 price tag makes it a daunting gift choice. Cherry solves that problem. At £39.95 for 100ml, you can give someone the scent they have been longing for without the Tom Ford premium.
The 5ml travel spray at £4.95 also makes a considered gift for anyone who loves dark, fruity fragrances. Or build a bundle of three fragrances starting from £59.99 for a gift that genuinely impresses.
Who Wears Cherry
Cherry leans slightly feminine, but the original Lost Cherry has always had a strong male following. The dark, gourmand profile works on anyone who appreciates bold, warm fragrances. There is nothing delicate about it. It is confident, and it rewards confidence.
If you enjoy cherry notes in general, explore our full guide to perfumes with cherry notes. For something lighter in the same family, consider our other fruity options in the best fruity perfumes guide.
The 5ml Option · Test the Claim
Not convinced? A 5ml travel spray costs £4.95. Roughly 50 sprays, enough for two weeks of daily wear. If you love it, upgrade to the full bottle. If it is not for you, you have risked less than a lunch.
No Tom Ford counter offers that. No pressure, no commitment, no £350 gamble. Just the fragrance, on your skin, on your terms. You can also try Cherry as part of a Discovery Set alongside four other bestsellers for £14.99.
Why 226,000+ Customers Choose The Fragrance World
The Fragrance World is based in Liverpool, UK. Over 226,000 customers. 7,600+ reviews across Trustpilot, Google, and REVIEWS.io with a 4.8 Trustpilot rating. Every fragrance is formulated in-house with premium-grade oils at EDP concentration. Vegan. Cruelty-free. UK-made.
The designer charges for the name. We charge for the fragrance.
Frequently Asked Questions
Does Cherry smell exactly like Tom Ford Lost Cherry?
Cherry is inspired by Lost Cherry, capturing the same black cherry, almond, rose, and vanilla profile. It is independently formulated in Liverpool, UK with 22-30% oil concentration. The dark, gourmand character that made Lost Cherry famous is faithfully present.
How long does Cherry last on skin?
Expect 7-9 hours on skin with the 22-30% EDP concentration. The vanilla and tonka bean base notes are particularly tenacious. On clothing and scarves, Cherry typically lasts 12+ hours.
Can men wear Cherry?
Yes. While Lost Cherry is often marketed toward women, it has always had a strong male following. Cherry is no different. The dark, gourmand profile works on anyone who appreciates bold, warm fragrances.
What size should I start with?
The 5ml travel spray at £4.95. It gives you roughly 50 sprays, enough for two weeks of daily wear. Most customers return for the 50ml or 100ml bottle.
Is Cherry a good gift?
Lost Cherry is one of the most wish-listed fragrances in the UK. Cherry lets you give that scent at £39.95 instead of £350. The 5ml at £4.95 also works as a thoughtful smaller gift. Both come in premium packaging.
What season is Cherry best for?
Cherry excels in autumn and winter when cooler temperatures let the cherry and vanilla notes bloom on the skin. It also works beautifully for evening events year-round. For summer daytime wear, apply lightly to pulse points.
What is the best Tom Ford Lost Cherry alternative in the UK?
Cherry by The Fragrance World is the highest-rated Lost Cherry inspired fragrance made in the UK. Formulated at 22-30% oil concentration with the same cherry-almond-vanilla structure. Rated 4.8 on Trustpilot. Available from £4.95. Made in Liverpool, UK by The Fragrance World, trusted by over 226,000 customers.
